Privacy Policy
Last updated: April 26, 2026
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This Privacy Policy explains how The Sugar Swap (“we,” “Mel,” “the site”) collects, uses, and protects your personal data when you visit thesugarswap.com. This site is operated from Barcelona, Spain, and complies with the EU General Data Protection Regulation (GDPR).
1. Who We Are
The Sugar Swap is a personal food blog run by Mel, based in Barcelona, Spain. Contact: hello@thesugarswap.com
2. What Data We Collect
Email address
If you subscribe to the newsletter via Kit (formerly ConvertKit), your email address is collected and stored by Kit. You can unsubscribe at any time using the link in any email we send.
Usage data
We may use analytics tools to understand how visitors use the site — pages visited, time spent, general location (country/city level). This data is anonymised and used only to improve the site.
Cookies
See our Cookie Policy for full details on what cookies we use and how to control them.
3. Legal Basis for Processing (GDPR)
We process your data on the following legal bases:
- Consent — for newsletter subscriptions and non-essential cookies
- Legitimate interests — for basic analytics to improve the site
4. How We Use Your Data
- To send you the newsletter you subscribed to
- To understand how the site is used and improve it
- We never sell your data to third parties
- We never use your data for advertising purposes
5. Third-Party Services
Kit (ConvertKit) — manages our email list. Their privacy policy is available at kit.com.
Hostinger — hosts this website. Their privacy policy is available at hostinger.com.
Unsplash — some blog images are loaded from Unsplash’s CDN. Their privacy policy is available at unsplash.com.
6. Your Rights (GDPR)
As an EU resident, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to processing of your data
- Request data portability
- Withdraw consent at any time
To exercise any of these rights, email hello@thesugarswap.com.
7. Data Retention
Email addresses are retained until you unsubscribe. Analytics data is retained in anonymised form only.
8. Changes to This Policy
We may update this policy from time to time. The date at the top of this page shows when it was last updated.
9. Contact
Questions about this policy? Email hello@thesugarswap.com